Scaled consumer-focused design system, with a visual refresh product update. Additionally, evolved the feature set to include data visualization library, color and density themes. Partnered with consumer-facing surface teams to unify patterns, integrate motion and increase engagement through experimentation.
Saved Pinterest $38 million annually through Foundations efficiency gains.
Gestalt won 3 awards for Collaboration, Best Article and Peoples Choice.
Lindsay Mindler Former VP of Design, Pinterest
Led a full site replatforming to scale product feature set and increase full-funnel conversion. Concurrently developed a design system for global team efficiency.
Increased cart conversion by 10% in first month of launch and exceeded our ultimate goal of 50% within 6 months.
Won Awards from Travel + Leisure and Webby Nomination